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# What is the most common problem in wine product imagery?

Mismatched image proportions within one catalog.

74% of the wine storefronts measured carry product images whose proportions differ by more than 1.25x, and 80% use more than three distinct image sizes, with a median of eight.

The seven findings, with method notes: [The State of Wine Product Imagery 2026](https://www.outshinery.com/articles/state-of-wine-product-imagery-2026)